Their ability to connect with our target audience and share their personal experiences and excitement about the race played a pivotal role in attracting participants. The 44 code usages generated by these influencers demonstrated the effectiveness of their influence, with an impressive 34% of the uses coming from first-time runners. This indicates that their influence extended beyond the existing running community and inspired newcomers to participate in our event.

The reach achieved through the influencer posts was equally impressive.

With over 25k impressions, the message about the Amway River Bank Run penetrated various online communities and grabbed the attention of individuals who may not have been previously aware of our race. This increased exposure impacted our registration numbers, helping us attract a wider audience and make the event more inclusive.